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Blog2019-07-10T09:57:45-06:00

If You Want It Done Right…

Have you ever stayed at a hotel? Perhaps had some professional cleaners fix up your apartment? Brought in landscapers to take your yard to a new level—and keep it that way? It’s nice, right? Of course we are all capable of keeping things tidy, but when other people do it, it’s just… better. How about purchasing or selling a home? [...]

August 26th, 2019|

THE Holidays Are Coming! Drive More Sales This Shopping Season

The beach crowds are shrinking, the community pools on their last splashes, kids are headed back to school, and somehow it’s still 90 degrees. The dog days of summer are here and they’re hot and miserable. Your best friend is ice cream and a good day is defined by your car’s air conditioner keeping you from melting into your leather [...]

August 21st, 2019|

Let’s Get Visual

It’s an exhausted sentiment at this point in the progress of digital marketing strategy to stress the importance of data.  It’s an obvious element of driving successful campaigns to measure performance and optimize based on analysis of results. Discussing why data-driven approaches are essential is the easy part, however. Actually having the resources available to develop and interpret reporting is [...]

August 12th, 2019|

PRESS RELEASE: Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising  LOS ANGELES, August 06, 2019 – Giant Media, the leading provider of contextually relevant video advertising services and technology, announced today a strategic partnership with Freckle Ltd. (TSXV: FRKL), a leader in privacy-compliant data and offline media measurement. Together, the two companies will enable advertisers to track performance [...]

August 6th, 2019|

Leveraging VuePlanner® for Auto Campaigns – Performance Insights!

Lots of posts on this blog deal with strategy on how to best position your brand for success on YouTube. After all, we are experts at targeting and delivering your ads to the most impactful video content possible. Today, we’re putting our money where our mouth is to showcase how we drove significant results for a large auto brand. The [...]

July 25th, 2019|

Head Back to School With VuePlanner®

When you think of major shopping events, your mind may immediately go to Black Friday, Cyber Monday, Amazon Prime Day or the entire plot of the famous Oscar snubbed Jingle All the Way where Arnold Schwarzenegger spends his Christmas Eve sprinting through malls and fighting Sinbad over a toy robot. However! Did you know that back to school shopping is [...]

July 16th, 2019|

Take a Journey Through the Funnel

In Marketing and Advertising, we talk a lot about funnels. The Sales Funnel, the Marketing Funnel, the Lead Generation Funnel, the Purchase Funnel. There are several ways to refer to the process of moving a customer through the buyer’s journey, but the visualization is consistent – the upside-down triangle, broken out into stages. Typically, and at the highest level, these [...]

July 11th, 2019|
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