Giant Media’s transparent pre-buy YouTube advertising planning tool embraced by brands and agencies Just a few months after launching VuePlanner, Giant Media’s transparent pre-buy planning tool for brands and agencies advertising on YouTube, it’s experiencing success delivering context and brand suitability for marketers. “Our goal with VuePlanner is to provide the technology to plan YouTube campaigns [...]
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Giant Media today announced the hiring of Michael Cortese as account executive expanding the team leading VuePlanner, the company’s transparent YouTube pre-buy planning tool for brands and agencies. In his new role, Cortese will support efforts to partner VuePlanner with agencies and brands who advertise on YouTube. VuePlanner provides transparency into where campaigns will appear [...]