Beatlemania 2 Is Coming  

John, Paul, Ringo and George. You may know them as the Beatles, arguably the biggest band of all time. It’s hard to properly evoke the magnitude of how large they were – let’s have the numbers speak for themselves. 25 #1 albums in the US 21 #1 singles in the US 1.6 billion singles sold in the US 177 million [...]

June 21st, 2019|

Traditional Viewing Meets Optimized Advertising As Connected TV Soars

Two million people have unsubscribed from cable in the last six months. The cord cutting trend is even higher among young people. Only about half of millennials have a cable subscription, while 88% use at least one alternative service. While this shift away from cable is not great news for the grandchildren of baby boomers in Idaho who are going [...]

June 19th, 2019|

See You in Cannes?

Regardless of who you are, where you live, or what you do for a living, high likelihood is that you are aware of the Cannes Film Festival. From the 20-minute standing ovations, the boos, the back room deals and the anointing of the season’s awards contenders, everyone from a top ranking Hollywood producer to teenager YouTube creator in North Dakota [...]

June 12th, 2019|

True Transparency

At Giant Media, we believe there is value in information. As such we think it’s best for your video advertising campaign that we give you access and visibility to as much information as possible in the planning phase, before you spend a single dime. While YouTube is undoubtedly a powerful advertising tool, its true power is unlocked when the surrounding [...]

May 31st, 2019|

How Do We Quality Score Videos?

We’re in the midst of the NBA and NHL playoffs. Every night, athletes are competing for the glory that comes with a championship. As such, you may have been periodically checking the scores of your favorite team. While not all of us at Giant Media are professional athletes, we care a lot about scores as well, in fact they are [...]

May 22nd, 2019|

Pride in Advertising

We’re just weeks away from the beginning of June and the unofficial start of summer. With the arrival of summer comes great weather, big budget movies, the Women’s World Cup and of course, Pride. June is Pride month, a time for the LGBTQ+ community to gather to celebrate identity, diversity and community. All over the world celebratory festivals, parades and [...]

May 20th, 2019|
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