Let’s Get Visual

It’s an exhausted sentiment at this point in the progress of digital marketing strategy to stress the importance of data.  It’s an obvious element of driving successful campaigns to measure performance and optimize based on analysis of results. Discussing why data-driven approaches are essential is the easy part, however. Actually having the resources available to develop and interpret reporting is [...]

August 12th, 2019|

PRESS RELEASE: Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising  LOS ANGELES, August 06, 2019 – Giant Media, the leading provider of contextually relevant video advertising services and technology, announced today a strategic partnership with Freckle Ltd. (TSXV: FRKL), a leader in privacy-compliant data and offline media measurement. Together, the two companies will enable advertisers to track performance [...]

August 6th, 2019|

Leveraging VuePlanner® for Auto Campaigns – Performance Insights!

Lots of posts on this blog deal with strategy on how to best position your brand for success on YouTube. After all, we are experts at targeting and delivering your ads to the most impactful video content possible. Today, we’re putting our money where our mouth is to showcase how we drove significant results for a large auto brand. The [...]

July 25th, 2019|

Head Back to School With VuePlanner®

When you think of major shopping events, your mind may immediately go to Black Friday, Cyber Monday, Amazon Prime Day or the entire plot of the famous Oscar snubbed Jingle All the Way where Arnold Schwarzenegger spends his Christmas Eve sprinting through malls and fighting Sinbad over a toy robot. However! Did you know that back to school shopping is [...]

July 16th, 2019|

Take a Journey Through the Funnel

In Marketing and Advertising, we talk a lot about funnels. The Sales Funnel, the Marketing Funnel, the Lead Generation Funnel, the Purchase Funnel. There are several ways to refer to the process of moving a customer through the buyer’s journey, but the visualization is consistent – the upside-down triangle, broken out into stages. Typically, and at the highest level, these [...]

July 11th, 2019|

How Contextually Relevant Targeting Could Impact the 2020 Election

Let’s *handclap emoji* Talk *handclap emoji* Politics! *handclap emoji* …said no one ever. Alas, this article will not discuss political swing, but instead focus on the economics of campaign finance and the large opportunity of running said campaign on YouTube. There will be a massive election in just under 500 days (the 2020 Presidential Election) but the race is already [...]

June 27th, 2019|
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