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Blog2019-07-10T09:57:45-05:00

Don’t Fear the Long Form

One misnomer of creating effective online video is that the content needs to fit nicely in a 30-second box. What if a brand wants to create more compelling content to get their message across? Sometimes we have a lot to say! Good storytelling takes time. Don Draper didn’t let a :30-second cap stand in the way of his Glo-Coat masterpiece. [...]

September 18th, 2019|

Conquesting on YouTube – The Clementine VS the Tangerine

“Conquesting.” If you work in advertising, you’re familiar. It’s not even actually a word (by dictionary standards, at least) but it’s a known strategy in our world, nonetheless; the positioning of your ads adjacent to content about a direct competitor. It’s a bit of a trojan horse effect. Someone that goes searching for content on YouTube about your biggest rival [...]

September 11th, 2019|

URL-Level Targeting: Focus on the Content

You may have heard: cookies are dead. No, not delicious cookies like Girl Scout cookies or a soft snickerdoodle fresh from the oven; the internet tracking cookie is dead. Well, almost. But surely they will soon be a thing of the past--a relic technology from the age before increased privacy regulations. Problem: What are marketers to do now? Solution: Move [...]

September 4th, 2019|

If You Want It Done Right…

Have you ever stayed at a hotel? Perhaps had some professional cleaners fix up your apartment? Brought in landscapers to take your yard to a new level—and keep it that way? It’s nice, right? Of course we are all capable of keeping things tidy, but when other people do it, it’s just… better. How about purchasing or selling a home? [...]

August 26th, 2019|

THE Holidays Are Coming! Drive More Sales This Shopping Season

The beach crowds are shrinking, the community pools on their last splashes, kids are headed back to school, and somehow it’s still 90 degrees. The dog days of summer are here and they’re hot and miserable. Your best friend is ice cream and a good day is defined by your car’s air conditioner keeping you from melting into your leather [...]

August 21st, 2019|

Let’s Get Visual

It’s an exhausted sentiment at this point in the progress of digital marketing strategy to stress the importance of data.  It’s an obvious element of driving successful campaigns to measure performance and optimize based on analysis of results. Discussing why data-driven approaches are essential is the easy part, however. Actually having the resources available to develop and interpret reporting is [...]

August 12th, 2019|

PRESS RELEASE: Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising  LOS ANGELES, August 06, 2019 – Giant Media, the leading provider of contextually relevant video advertising services and technology, announced today a strategic partnership with Freckle Ltd. (TSXV: FRKL), a leader in privacy-compliant data and offline media measurement. Together, the two companies will enable advertisers to track performance [...]

August 6th, 2019|
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