The biggest shopping season of the year is nearly here and competition for consumer attention and spending will be higher than ever. With retail sales projected to top $1.1 trillion between November and January, savvy advertisers are looking for ways to ensure their brands break through the noise and influence those with gift-giving top-of-mind.

That’s why we created a guide that outlines how you can reach engaged audiences already showing purchase intent by targeting your ads to hyper-relevant Holiday Season video content on YouTube.

Read our Ultimate Guide to Impactful Holiday Advertising on YouTube to learn how to:

  • Identify content being viewed by consumers who are leaning in on holiday purchasing
  • Build a targeting strategy that combines custom placement-level targeting specific to holiday themes with Google buying platform targeting
  • Optimize ad spend efficiency and drive more conversions at a lower CPQA
  • Ensure brand suitability with transparency into where your ads will be shown
  • Improve performance across CTR, purchase intent, ad recall, and ROAS

Consumers are 63% more likely to purchase a product when targeted based on context rather than audience or channel. Learn how to add contextual targeting to your holiday advertising strategy by downloading your free guide here.