About Laura Apel

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So far Laura Apel has created 31 blog entries.

The Advertiser’s Super Bowl Playbook


Super Bowl ad inventory has sold out on Fox, but your brand can still benefit from the popularity of the event with contextually targeted advertising. VuePlanner® technology identified over 1.7B views of contextually relevant YouTube content during the days leading up to and following last year’s live experience. There were 98M viewers on live TV [...]

The Advertiser’s Super Bowl Playbook2019-12-23T16:28:41-06:00

5 Insider Insights on AI in Advertising


AI: Artificial Intelligence. Yes, a slightly disappointing Steven Spielberg film, but also one of the most exciting forces affecting the growth of almost every industry today. To learn more about the extent to which AI will and already is changing advertising, specifically, we decided to *break into the Giant Media brain trust to engage our [...]

5 Insider Insights on AI in Advertising2019-11-07T16:39:26-06:00

Delivering Success–From One Industry to the Next


83% lift in ad recall. 146% achievement of eCPV KPI. 94% overall completion rate. Do those sound like good results? Maybe it would help to have more context. Prepare yourself for a collection of short stories more compelling than William Shakespeare’s First Folio as we look into a few recent Giant Media customer success stories. [...]

Delivering Success–From One Industry to the Next2019-10-18T15:49:21-05:00

Free Guide: How to Reach Holiday Shoppers on YouTube


The biggest shopping season of the year is nearly here and competition for consumer attention and spending will be higher than ever. With retail sales projected to top $1.1 trillion between November and January, savvy advertisers are looking for ways to ensure their brands break through the noise and influence those with gift-giving top-of-mind. That’s [...]

Free Guide: How to Reach Holiday Shoppers on YouTube2019-10-04T17:51:44-05:00

5 Ways VuePlanner® Can Be Leveraged to Enhance Search Engine Marketing


Pop quiz! What’s the second largest search engine on the internet? Bing Yahoo Baidu Ask Jeeves Trick Question! The answer is YouTube. With respect to many of the large players from the 90s, today over 2 billion people are searching YouTube’s extensive library for content each month, and this presents a massive opportunity for VuePlanner® [...]

5 Ways VuePlanner® Can Be Leveraged to Enhance Search Engine Marketing2019-09-24T13:30:18-05:00

Don’t Fear the Long Form


One misnomer of creating effective online video is that the content needs to fit nicely in a 30-second box. What if a brand wants to create more compelling content to get their message across? Sometimes we have a lot to say! Good storytelling takes time. Don Draper didn’t let a :30-second cap stand in the [...]

Don’t Fear the Long Form2019-09-18T18:42:03-05:00

Conquesting on YouTube – The Clementine VS the Tangerine


“Conquesting.” If you work in advertising, you’re familiar. It’s not even actually a word (by dictionary standards, at least) but it’s a known strategy in our world, nonetheless; the positioning of your ads adjacent to content about a direct competitor. It’s a bit of a trojan horse effect. Someone that goes searching for content on [...]

Conquesting on YouTube – The Clementine VS the Tangerine2019-09-11T19:48:28-05:00

URL-Level Targeting: Focus on the Content


You may have heard: cookies are dead. No, not delicious cookies like Girl Scout cookies or a soft snickerdoodle fresh from the oven; the internet tracking cookie is dead. Well, almost. But surely they will soon be a thing of the past--a relic technology from the age before increased privacy regulations. Problem: What are marketers [...]

URL-Level Targeting: Focus on the Content2019-09-04T21:16:23-05:00