About Laura Apel

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So far Laura Apel has created 24 blog entries.

Don’t Fear the Long Form


One misnomer of creating effective online video is that the content needs to fit nicely in a 30-second box. What if a brand wants to create more compelling content to get their message across? Sometimes we have a lot to say! Good storytelling takes time. Don Draper didn’t let a :30-second cap stand in the [...]

Don’t Fear the Long Form2019-09-18T18:42:03-05:00

Conquesting on YouTube – The Clementine VS the Tangerine


“Conquesting.” If you work in advertising, you’re familiar. It’s not even actually a word (by dictionary standards, at least) but it’s a known strategy in our world, nonetheless; the positioning of your ads adjacent to content about a direct competitor. It’s a bit of a trojan horse effect. Someone that goes searching for content on [...]

Conquesting on YouTube – The Clementine VS the Tangerine2019-09-11T19:48:28-05:00

URL-Level Targeting: Focus on the Content


You may have heard: cookies are dead. No, not delicious cookies like Girl Scout cookies or a soft snickerdoodle fresh from the oven; the internet tracking cookie is dead. Well, almost. But surely they will soon be a thing of the past--a relic technology from the age before increased privacy regulations. Problem: What are marketers [...]

URL-Level Targeting: Focus on the Content2019-09-04T21:16:23-05:00

If You Want It Done Right…


Have you ever stayed at a hotel? Perhaps had some professional cleaners fix up your apartment? Brought in landscapers to take your yard to a new level—and keep it that way? It’s nice, right? Of course we are all capable of keeping things tidy, but when other people do it, it’s just… better. How about [...]

If You Want It Done Right…2019-08-26T17:30:06-05:00

THE Holidays Are Coming! Drive More Sales This Shopping Season


The beach crowds are shrinking, the community pools on their last splashes, kids are headed back to school, and somehow it’s still 90 degrees. The dog days of summer are here and they’re hot and miserable. Your best friend is ice cream and a good day is defined by your car’s air conditioner keeping you [...]

THE Holidays Are Coming! Drive More Sales This Shopping Season2019-09-04T21:06:55-05:00

Let’s Get Visual


It’s an exhausted sentiment at this point in the progress of digital marketing strategy to stress the importance of data.  It’s an obvious element of driving successful campaigns to measure performance and optimize based on analysis of results. Discussing why data-driven approaches are essential is the easy part, however. Actually having the resources available to [...]

Let’s Get Visual2019-08-14T17:32:37-05:00

PRESS RELEASE: Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns


Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising  LOS ANGELES, August 06, 2019 – Giant Media, the leading provider of contextually relevant video advertising services and technology, announced today a strategic partnership with Freckle Ltd. (TSXV: FRKL), a leader in privacy-compliant data and offline media measurement. Together, the two companies will [...]

PRESS RELEASE: Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns2019-08-06T18:47:24-05:00

Doing More With Outstream Video Advertising


Pop quiz! Which of these would be a great environment to advertise a car brand within? a) An article about the 2020 Presidential campaign on a political blog b) A listicle of the top 10 travel photos from 2018 on a travel site c) A buyer’s guide to choosing a new car published on a [...]

Doing More With Outstream Video Advertising2019-08-01T14:03:17-05:00

Leveraging VuePlanner® for Auto Campaigns – Performance Insights!


Lots of posts on this blog deal with strategy on how to best position your brand for success on YouTube. After all, we are experts at targeting and delivering your ads to the most impactful video content possible. Today, we’re putting our money where our mouth is to showcase how we drove significant results for [...]

Leveraging VuePlanner® for Auto Campaigns – Performance Insights!2019-07-25T19:17:14-05:00

Take a Journey Through the Funnel


In Marketing and Advertising, we talk a lot about funnels. The Sales Funnel, the Marketing Funnel, the Lead Generation Funnel, the Purchase Funnel. There are several ways to refer to the process of moving a customer through the buyer’s journey, but the visualization is consistent – the upside-down triangle, broken out into stages. Typically, and [...]

Take a Journey Through the Funnel2019-08-07T18:37:40-05:00