LauraA

About Laura Apel

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So far Laura Apel has created 29 blog entries.

5 Insider Insights on AI in Advertising

2019-11-07T16:39:26-06:00

AI: Artificial Intelligence. Yes, a slightly disappointing Steven Spielberg film, but also one of the most exciting forces affecting the growth of almost every industry today. To learn more about the extent to which AI will and already is changing advertising, specifically, we decided to *break into the Giant Media brain trust to engage our [...]

5 Insider Insights on AI in Advertising2019-11-07T16:39:26-06:00

Delivering Success–From One Industry to the Next

2019-10-18T15:49:21-06:00

83% lift in ad recall. 146% achievement of eCPV KPI. 94% overall completion rate. Do those sound like good results? Maybe it would help to have more context. Prepare yourself for a collection of short stories more compelling than William Shakespeare’s First Folio as we look into a few recent Giant Media customer success stories. [...]

Delivering Success–From One Industry to the Next2019-10-18T15:49:21-06:00

Free Guide: How to Reach Holiday Shoppers on YouTube

2019-10-04T17:51:44-06:00

The biggest shopping season of the year is nearly here and competition for consumer attention and spending will be higher than ever. With retail sales projected to top $1.1 trillion between November and January, savvy advertisers are looking for ways to ensure their brands break through the noise and influence those with gift-giving top-of-mind. That’s [...]

Free Guide: How to Reach Holiday Shoppers on YouTube2019-10-04T17:51:44-06:00

5 Ways VuePlanner® Can Be Leveraged to Enhance Search Engine Marketing

2019-09-24T13:30:18-06:00

Pop quiz! What’s the second largest search engine on the internet? Bing Yahoo Baidu Ask Jeeves Trick Question! The answer is YouTube. With respect to many of the large players from the 90s, today over 2 billion people are searching YouTube’s extensive library for content each month, and this presents a massive opportunity for VuePlanner® [...]

5 Ways VuePlanner® Can Be Leveraged to Enhance Search Engine Marketing2019-09-24T13:30:18-06:00

Don’t Fear the Long Form

2019-09-18T18:42:03-06:00

One misnomer of creating effective online video is that the content needs to fit nicely in a 30-second box. What if a brand wants to create more compelling content to get their message across? Sometimes we have a lot to say! Good storytelling takes time. Don Draper didn’t let a :30-second cap stand in the [...]

Don’t Fear the Long Form2019-09-18T18:42:03-06:00

Conquesting on YouTube – The Clementine VS the Tangerine

2019-09-11T19:48:28-06:00

“Conquesting.” If you work in advertising, you’re familiar. It’s not even actually a word (by dictionary standards, at least) but it’s a known strategy in our world, nonetheless; the positioning of your ads adjacent to content about a direct competitor. It’s a bit of a trojan horse effect. Someone that goes searching for content on [...]

Conquesting on YouTube – The Clementine VS the Tangerine2019-09-11T19:48:28-06:00

URL-Level Targeting: Focus on the Content

2019-09-04T21:16:23-06:00

You may have heard: cookies are dead. No, not delicious cookies like Girl Scout cookies or a soft snickerdoodle fresh from the oven; the internet tracking cookie is dead. Well, almost. But surely they will soon be a thing of the past--a relic technology from the age before increased privacy regulations. Problem: What are marketers [...]

URL-Level Targeting: Focus on the Content2019-09-04T21:16:23-06:00

If You Want It Done Right…

2019-08-26T17:30:06-06:00

Have you ever stayed at a hotel? Perhaps had some professional cleaners fix up your apartment? Brought in landscapers to take your yard to a new level—and keep it that way? It’s nice, right? Of course we are all capable of keeping things tidy, but when other people do it, it’s just… better. How about [...]

If You Want It Done Right…2019-08-26T17:30:06-06:00

THE Holidays Are Coming! Drive More Sales This Shopping Season

2019-09-04T21:06:55-06:00

The beach crowds are shrinking, the community pools on their last splashes, kids are headed back to school, and somehow it’s still 90 degrees. The dog days of summer are here and they’re hot and miserable. Your best friend is ice cream and a good day is defined by your car’s air conditioner keeping you [...]

THE Holidays Are Coming! Drive More Sales This Shopping Season2019-09-04T21:06:55-06:00