Giant Media today announced the hiring of Michael Cortese as account executive expanding the team leading VuePlanner, the company’s transparent YouTube pre-buy planning tool for brands and agencies.
In his new role, Cortese will support efforts to partner VuePlanner with agencies and brands who advertise on YouTube. VuePlanner provides transparency into where campaigns will appear on YouTube. Media planners curate custom collections of contextually relevant video URLs, beyond channel-level, which drives higher engagement with greater cost efficiency.
“Michael is a valuable addition to the VuePlanner team,” said Bruce Budkofsky, Vice President of Partnerships for Giant Media’s VuePlanner. “He brings expertise in digital video as well as operational experience, and his strong client relationships will help bolster our efforts to partner with leading brands and agencies.”
Cortese joins Giant Media and VuePlanner from Innovid, where he served as customer success manager for the past two years. Cortese began his digital media career at Vindico, now part of Sizmek, spending more than three years at the company, serving, most recently, as Senior Account Manager.
Cortese is a graduate of State University of New York College at Old Westbury, earning a Bachelor’s degree in Business Administration, Management and Operations.