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Blog2019-05-02T15:53:22-05:00

Benefits of Outstream Video Advertising

Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands are just now learning about [...]

February 16th, 2017|

The best influence?

Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to reach and engage with consumers. [...]

February 13th, 2017|

What is Outstream Video?

What is Outstream video? It's a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you'll learn about the two. We'll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no doubt you're already familiar with [...]

January 23rd, 2017|

The Future of Video Advertising in 3 Simple Trends

In the next couple of years, digital video is going to continue to grow—that’s a given. According to eMarketer, we’re looking at double-digit rates: it’s estimated that through 2020, U.S. digital video ad spending will continue to grow at a pace that exceeds TV advertising. By contrast, T.V. ad spending growth will be at rates around 2.0-2.5%. This biggest takeaway [...]

December 9th, 2016|

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson services can unlock insights buried [...]

November 16th, 2016|

In Digital Advertising, You Get What You Pay For

A guy walks in to his doctor’s office and says, “Help, my brother thinks he’s a chicken.” The doctor replies, “Why don’t you turn him in?” The man replies, “Because I need the eggs.” This joke – which famously bookends Woody Allen’s Annie Hall as an encapsulation of our need for romantic love – is also a pretty neat summary [...]

November 1st, 2016|

Meet Us at Programmatic.io in NYC? Here’s How

Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form below or track us down [...]

October 19th, 2016|

Giant Media’s Guide to Maximizing IBM World of Watson

Along with 20,000 fellow data enthusiasts, Giant Media is going to "Unleash the power of data, analytics and cognitive" at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend: The Cognitive Build Experience Monday, 10:00 AM [...]

October 19th, 2016|
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