How to Show the World Your Brand Supports Women in Sports

We are just over three weeks away from the largest sports event of the summer, the Women’s World Cup. Women representing 24 countries will gather in France this June to determine which country will reign supreme as the greatest soccer power in the world. People from all over the globe will be tuning in to this event cheering for their [...]

May 14th, 2019|

Check the Forecast! Get More Transparency With Projected Views

E3 (more formally, the Electronic Entertainment Expo) is just about a month away. The biggest video game event of the year coincides with schools getting out and a lot of consumers wondering what is on the horizon for the largest game publishers in the world. Yes, E3 is Christmas to the gaming industry. 70,000 developers, manufacturers and fans will flood [...]

May 10th, 2019|

Increase Your Advertising ROI and Own the Holiday With VuePlanner®

It’s the first week of May. For most of the country that means warmer temperatures, bad N-Sync memes, racing horses, and of course tequila. Yes, Cinco de Mayo is right around the corner and the margaritas will be flowing. This weekend we honor the Mexican army’s underdog victory at the Battle of Puebla in 1862. And how do we celebrate? [...]

May 2nd, 2019|

On Demand Webinar: Maximize Your YouTube Advertising–Better Planning Improves ROI

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research by WARC and its global ad trends report. It is a whopping number that demonstrates the rapidly growing opportunity to reach target audiences through the time-tested impact of sight, sound and motion across [...]

September 25th, 2018|

Giant Media uses Data Science to Better Understand Market

Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more revenue than ever before with insights that deliver the specific strategy for what will maximize the return. Enter data science that is fueled by [...]

April 11th, 2017|

Appearing in the wrong place at the wrong time.

ARE YOUR BRANDS SAFE? AT&T, Verizon, Johnson & Johnson, and many other major U.S. brands and advertisers are pulling hundreds of millions of dollars in business from Google and its video service YouTube. These brands were notified that their ads appeared alongside offensive or extremist content – such as videos by white supremacists or hate videos. It appeared as though [...]

April 11th, 2017|

Is Digital the New Traditional?

AS TV VIEWERS FLOCK TO DIGITAL, SO SHOULD ADVERTISERS Many Americans are cutting the cord, and plugging it back into other devices. The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57%, according to a new report from Leichtman Research Group. Networks are fending off fierce competition from digital outlets, [...]

March 2nd, 2017|
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