Reach Gen Z Where They Are This Summer
Memorial Day has come and gone, final exams are a hazy memory. As the final bell rings, the teens launch their supplies in the air as Alice Cooper’s Schools Out plays over a celebratory montage. OK, the last day of school was never actually as cool as the opening scene to Dazed and Confused. Instead of driving around all night [...]
True Transparency
At Giant Media, we believe there is value in information. As such we think it’s best for your video advertising campaign that we give you access and visibility to as much information as possible in the planning phase, before you spend a single dime. While YouTube is undoubtedly a powerful advertising tool, its true power is unlocked when the surrounding [...]
How Do We Quality Score Videos?
We’re in the midst of the NBA and NHL playoffs. Every night, athletes are competing for the glory that comes with a championship. As such, you may have been periodically checking the scores of your favorite team. While not all of us at Giant Media are professional athletes, we care a lot about scores as well, in fact they are [...]
Pride in Advertising
We’re just weeks away from the beginning of June and the unofficial start of summer. With the arrival of summer comes great weather, big budget movies, the Women’s World Cup and of course, Pride. June is Pride month, a time for the LGBTQ+ community to gather to celebrate identity, diversity and community. All over the world celebratory festivals, parades and [...]
How to Show the World Your Brand Supports Women in Sports
We are just over three weeks away from the largest sports event of the summer, the Women’s World Cup. Women representing 24 countries will gather in France this June to determine which country will reign supreme as the greatest soccer power in the world. People from all over the globe will be tuning in to this event cheering for their [...]
Check the Forecast! Get More Transparency With Projected Views
E3 (more formally, the Electronic Entertainment Expo) is just about a month away. The biggest video game event of the year coincides with schools getting out and a lot of consumers wondering what is on the horizon for the largest game publishers in the world. Yes, E3 is Christmas to the gaming industry. 70,000 developers, manufacturers and fans will flood [...]
Unlock the Power of YouTube With Giant Media
2,000,000,000. That’s what two billion looks like written out. That’s the amount of unique visitors to YouTube every month. More than 1 in 4 people on Earth logging in to the same place to view content! And just how much content are they consuming? 250 million hours a day--an increase of 39% in the last year. YouTube is a juggernaut. [...]
Increase Your Advertising ROI and Own the Holiday With VuePlanner®
It’s the first week of May. For most of the country that means warmer temperatures, bad N-Sync memes, racing horses, and of course tequila. Yes, Cinco de Mayo is right around the corner and the margaritas will be flowing. This weekend we honor the Mexican army’s underdog victory at the Battle of Puebla in 1862. And how do we celebrate? [...]
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