2,000,000,000. That’s what two billion looks like written out. That’s the amount of unique visitors to YouTube every month. More than 1 in 4 people on Earth logging in to the same place to view content! And just how much content are they consuming? 250 million hours a day–an increase of 39% in the last year.
YouTube is a juggernaut. Allan Thygesen, Google President of the Americas, mentioned last week that YouTube now reaches more adults 18-49 in an average week than all cable TV networks combined. In the words of the late Tywin Lannister, “The battle is over, we have won.”
It stands to reason then that these astronomical numbers will continue to climb even higher. With 96% of 18-24 year old Americans on YouTube and millennials cutting the cord on traditional cable in record numbers, it’s becoming clear that traditional broadcast advertising is starting to lose a lot of value.
YouTube isn’t just the future, it’s the present as well. YouTube has launched entire careers and even adjacent industries. The top earning YouTuber last year was a seven year old boy who reviews toys. He earned $21 million dollars for his trouble. For context, NFL Quarterback and six-time Super Bowl winner Tom Brady made a pedestrian $20 million last year… Should’ve started a YouTube channel instead.
Seizing the Opportunity
At Giant Media, we understand the value of YouTube and the massive potential of the platform. That’s why companies partner with us to optimize their advertising strategy and ultimately grow revenue for their brand. With a team of YouTube ad operations experts running our VuePlanner® technology against a repository of 536 million videos that have been scored for optimal contextual relevance, we can maximize the value on your ad spend.
Recently, our CEO and Head of Product attended YouTube’s Brandcast event during Newfronts and it’s clear they have a lot of exciting things planned for the rest of 2019. Premium offerings such as Cobra Kai and Liza on Demand will be offered free, ad-supported. A new YouTube TV package is right around the corner. YouTube has also announced special projects with Justin Bieber, Kevin Hart and Tiffany Haddish. Clearly, they are not content with their current success and are grinding to make their service even better.
During Newfronts, the EVP of Publicis Hayley Diamond interviewed with IAB. You can click the link to view the interview (on YouTube of course) where she stresses the importance of aligning your brand with quality and safe content, which is of course where we can help. Looking at those numbers listed at the top, you should be convinced that advertising on YouTube is a great idea. However, to maximize your return on ad spend (ROAS) it is important to focus on the optimal content with which your brand aligns.
According to Google’s own in house data insights team, personal relevance and passion are key drivers of engagement, and that’s what we do for you. There is a ton of quality content out there, Giant Media can help you optimize these engagements by filtering down to the content that best supports your campaign message.
Think of YouTube as the restaurant and Giant Media as a world-renowned sommelier, helping you navigate the menu to maximize your experience. YouTube is a vast land so it’s important to have a guide to help you along because advertising is so much more valuable when it is strategically targeted.
Partner with Giant Media to maximize your ROAS and let us help you unlock the power of YouTube.