The Advertiser’s Super Bowl Playbook
Super Bowl ad inventory has sold out on Fox, but your brand can still benefit from the popularity of the event with contextually targeted advertising. VuePlanner® technology identified over 1.7B views of contextually relevant YouTube content during the days leading up to and following last year’s live experience. There were 98M viewers on live TV and 1.7 billion on YouTube [...]
5 Insider Insights on AI in Advertising
AI: Artificial Intelligence. Yes, a slightly disappointing Steven Spielberg film, but also one of the most exciting forces affecting the growth of almost every industry today. To learn more about the extent to which AI will and already is changing advertising, specifically, we decided to *break into the Giant Media brain trust to engage our Product and Engineering teams on [...]
Delivering Success–From One Industry to the Next
83% lift in ad recall. 146% achievement of eCPV KPI. 94% overall completion rate. Do those sound like good results? Maybe it would help to have more context. Prepare yourself for a collection of short stories more compelling than William Shakespeare’s First Folio as we look into a few recent Giant Media customer success stories. 1. Contextual Targeting Delivers Highly [...]
Free Guide: How to Reach Holiday Shoppers on YouTube
The biggest shopping season of the year is nearly here and competition for consumer attention and spending will be higher than ever. With retail sales projected to top $1.1 trillion between November and January, savvy advertisers are looking for ways to ensure their brands break through the noise and influence those with gift-giving top-of-mind. That’s why we created a guide [...]
5 Ways VuePlanner® Can Be Leveraged to Enhance Search Engine Marketing
Pop quiz! What’s the second largest search engine on the internet? Bing Yahoo Baidu Ask Jeeves Trick Question! The answer is YouTube. With respect to many of the large players from the 90s, today over 2 billion people are searching YouTube’s extensive library for content each month, and this presents a massive opportunity for VuePlanner® to enhance SEM (Search Engine [...]
Don’t Fear the Long Form
One misnomer of creating effective online video is that the content needs to fit nicely in a 30-second box. What if a brand wants to create more compelling content to get their message across? Sometimes we have a lot to say! Good storytelling takes time. Don Draper didn’t let a :30-second cap stand in the way of his Glo-Coat masterpiece. [...]
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