83% lift in ad recall. 146% achievement of eCPV KPI. 94% overall completion rate. Do those sound like good results? Maybe it would help to have more context. Prepare yourself for a collection of short stories more compelling than William Shakespeare’s First Folio as we look into a few recent Giant Media customer success stories. [...]
“Conquesting.” If you work in advertising, you’re familiar. It’s not even actually a word (by dictionary standards, at least) but it’s a known strategy in our world, nonetheless; the positioning of your ads adjacent to content about a direct competitor. It’s a bit of a trojan horse effect. Someone that goes searching for content on [...]
At Giant Media, we believe there is value in information. As such we think it’s best for your video advertising campaign that we give you access and visibility to as much information as possible in the planning phase, before you spend a single dime. While YouTube is undoubtedly a powerful advertising tool, its true power [...]
We’re in the midst of the NBA and NHL playoffs. Every night, athletes are competing for the glory that comes with a championship. As such, you may have been periodically checking the scores of your favorite team. While not all of us at Giant Media are professional athletes, we care a lot about scores as [...]
E3 (more formally, the Electronic Entertainment Expo) is just about a month away. The biggest video game event of the year coincides with schools getting out and a lot of consumers wondering what is on the horizon for the largest game publishers in the world. Yes, E3 is Christmas to the gaming industry. 70,000 developers, [...]
