Two million people have unsubscribed from cable in the last six months. The cord cutting trend is even higher among young people. Only about half of millennials have a cable subscription, while 88% use at least one alternative service. While this shift away from cable is not great news for the grandchildren of baby boomers [...]
Regardless of who you are, where you live, or what you do for a living, high likelihood is that you are aware of the Cannes Film Festival. From the 20-minute standing ovations, the boos, the back room deals and the anointing of the season’s awards contenders, everyone from a top ranking Hollywood producer to teenager [...]
Memorial Day has come and gone, final exams are a hazy memory. As the final bell rings, the teens launch their supplies in the air as Alice Cooper’s Schools Out plays over a celebratory montage. OK, the last day of school was never actually as cool as the opening scene to Dazed and Confused. Instead [...]
At Giant Media, we believe there is value in information. As such we think it’s best for your video advertising campaign that we give you access and visibility to as much information as possible in the planning phase, before you spend a single dime. While YouTube is undoubtedly a powerful advertising tool, its true power [...]
We’re in the midst of the NBA and NHL playoffs. Every night, athletes are competing for the glory that comes with a championship. As such, you may have been periodically checking the scores of your favorite team. While not all of us at Giant Media are professional athletes, we care a lot about scores as [...]
We’re just weeks away from the beginning of June and the unofficial start of summer. With the arrival of summer comes great weather, big budget movies, the Women’s World Cup and of course, Pride. June is Pride month, a time for the LGBTQ+ community to gather to celebrate identity, diversity and community. All over the [...]
We are just over three weeks away from the largest sports event of the summer, the Women’s World Cup. Women representing 24 countries will gather in France this June to determine which country will reign supreme as the greatest soccer power in the world. People from all over the globe will be tuning in to [...]
E3 (more formally, the Electronic Entertainment Expo) is just about a month away. The biggest video game event of the year coincides with schools getting out and a lot of consumers wondering what is on the horizon for the largest game publishers in the world. Yes, E3 is Christmas to the gaming industry. 70,000 developers, [...]
2,000,000,000. That’s what two billion looks like written out. That’s the amount of unique visitors to YouTube every month. More than 1 in 4 people on Earth logging in to the same place to view content! And just how much content are they consuming? 250 million hours a day--an increase of 39% in the last [...]
