IBM Watson Now Powering Giant Media’s Outstream Targeting Platform
Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson services can unlock insights buried [...]
In Digital Advertising, You Get What You Pay For
A guy walks in to his doctor’s office and says, “Help, my brother thinks he’s a chicken.” The doctor replies, “Why don’t you turn him in?” The man replies, “Because I need the eggs.” This joke – which famously bookends Woody Allen’s Annie Hall as an encapsulation of our need for romantic love – is also a pretty neat summary [...]
Meet Us at Programmatic.io in NYC? Here’s How
Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form below or track us down [...]
Giant Media’s Guide to Maximizing IBM World of Watson
Along with 20,000 fellow data enthusiasts, Giant Media is going to "Unleash the power of data, analytics and cognitive" at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend: The Cognitive Build Experience Monday, 10:00 AM [...]
3 Simple Ways to Build Your Audience Targeting Strategy
Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. At the same time, consumers’ [...]
3 Pitfalls to Avoid When Planning Your Outstream Campaign
If you’re old enough to remember the early days of the commercial Internet, think back to what the advertising landscape looked like. In the late 1990s and early 2000s, ad units were limited to simple banners and animated graphics. Looking for a way to stand out and make an impression among audiences, marketers learned to get aggressive. Looking to generate [...]
Why Smaller Influencers Are Better Than Big Ones
There are many instances in digital advertising in which quantity trumps quality. With a click-through-rate of 0.1% for instance, it makes sense to run thousands of banner ads rather than one. On the other hand, you generally don’t magnify the effect of influencer marketing by finding an influencer with a large following. In many cases, it makes sense to work [...]
Outstream Leader, Giant Media, Adds Another Industry Veteran to Sales Team
Superior video advertising company, Giant Media, today announced the addition of digital advertising veteran, Andrew Klopp, to its outstream video and native advertising sales team. Giant continues to support its impressive growth by adding seasoned sales talent to meet strong demand in the largest advertising markets across the country. "I'm excited to join the growing team at Giant Media and [...]
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