Why Programmatic is Eating the Ad World
There are some things that humans do better than machines. Finding creative solutions to problems, making unusual mental connections and offering deep empathy come to mind. Then there are things like buying and selling media, where computers do a much better job than humans. That explains the rise of programmatic advertising over the past few years. In 2015 some two-thirds of [...]
What Exactly Is Outstream?
The digital advertising industry is one driven by jargon. We all seem to speak a secret language that outsiders can’t understand. The challenge, however, is that the marketing landscape is evolving really, really quickly. Given the speed at which companies in that ad industry are changing, it’s important that we take a step back and regroup on our definitions. Let’s [...]
4 Reasons Why Outstream Outshines Pre-roll
Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: Outstream ads. Since that time, [...]
Giant Media Meets Outstream Demand by Opening Chicago Office
Giant Media is proud to announce the opening of its second Midwest sales office. Answering strong demand for its outstream video offering, Giant Media has physically expanded into Chicago, opening its fourth U.S. sales office in one of the largest ad markets in the country. “As outstream video advertising quickly becomes a fundamental strategy for agencies and brands, Giant Media is taking [...]
Building an Outstream Video Campaign? Know These 3 Stats
It’s well known that the digital video ecosystem is undergoing explosive growth. The reason? Unlike the world of mass-market world of television, the digital ecosystem brings a new value proposition to the table: the ability to measure ROI with a high degree of precision. And with programmatic tech, advertisers can ensure they are reaching their audiences at the right decision-making [...]
Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why
As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting capabilities and programmatic technologies, native [...]
Is Visual Storytelling Right for Your Brand?
There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, much faster than they are [...]
Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media
John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow the company's revenue and relationships [...]
Interested in Better Performing Video Campaigns???
Get in touch with us today!