claudealdridge

About Claude Aldridge

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So far Claude Aldridge has created 13 blog entries.

The Future of Video Advertising in 3 Simple Trends

2019-04-12T15:16:18-06:00

In the next couple of years, digital video is going to continue to grow—that’s a given. According to eMarketer, we’re looking at double-digit rates: it’s estimated that through 2020, U.S. digital video ad spending will continue to grow at a pace that exceeds TV advertising. By contrast, T.V. ad spending growth will be at rates [...]

The Future of Video Advertising in 3 Simple Trends2019-04-12T15:16:18-06:00

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

2019-04-12T15:17:07-06:00

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson [...]

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform2019-04-12T15:17:07-06:00

Meet Us at Programmatic.io in NYC? Here’s How

2019-04-12T15:19:36-06:00

Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form [...]

Meet Us at Programmatic.io in NYC? Here’s How2019-04-12T15:19:36-06:00

Giant Media’s Guide to Maximizing IBM World of Watson

2019-04-12T15:20:48-06:00

Along with 20,000 fellow data enthusiasts, Giant Media is going to "Unleash the power of data, analytics and cognitive" at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend: The Cognitive [...]

Giant Media’s Guide to Maximizing IBM World of Watson2019-04-12T15:20:48-06:00

3 Simple Ways to Build Your Audience Targeting Strategy

2019-04-12T15:21:23-06:00

Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. [...]

3 Simple Ways to Build Your Audience Targeting Strategy2019-04-12T15:21:23-06:00

Outstream Leader, Giant Media, Adds Another Industry Veteran to Sales Team

2019-04-12T15:24:07-06:00

Superior video advertising company, Giant Media, today announced the addition of digital advertising veteran, Andrew Klopp, to its outstream video and native advertising sales team. Giant continues to support its impressive growth by adding seasoned sales talent to meet strong demand in the largest advertising markets across the country. "I'm excited to join the growing [...]

Outstream Leader, Giant Media, Adds Another Industry Veteran to Sales Team2019-04-12T15:24:07-06:00

Giant Media Meets Outstream Demand by Opening Chicago Office

2019-04-12T15:25:33-06:00

Giant Media is proud to announce the opening of its second Midwest sales office. Answering strong demand for its outstream video offering, Giant Media has physically expanded into Chicago, opening its fourth U.S. sales office in one of the largest ad markets in the country. “As outstream video advertising quickly becomes a fundamental strategy for agencies and [...]

Giant Media Meets Outstream Demand by Opening Chicago Office2019-04-12T15:25:33-06:00

Is Visual Storytelling Right for Your Brand?

2019-04-12T15:29:57-06:00

There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, [...]

Is Visual Storytelling Right for Your Brand?2019-04-12T15:29:57-06:00

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media

2019-04-12T15:30:28-06:00

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow [...]

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media2019-04-12T15:30:28-06:00

In Full Disclosure: Why We Love Transparency in Native Advertising

2019-04-12T15:31:18-06:00

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to [...]

In Full Disclosure: Why We Love Transparency in Native Advertising2019-04-12T15:31:18-06:00