Along with 20,000 fellow data enthusiasts, Giant Media is going to “Unleash the power of data, analytics and cognitive” at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend:
The Cognitive Build Experience
Monday, 10:00 AM – 7:20 PM | Cognitive Build Theater | Session ID: 4047A
Over the course of 90 days, 275,000 IBMers engaged in the Cognitive Build, an experiential learning experience unlike any other. More than 2,700 cognitive ideas were developed and crowdfunded, and over 35 of the top teams are here at World of Watson. Thought-provoking presentations from business and technical leaders. Engaging panel discussions with cognitive computing experts. Fast-paced, high-energy pitchfests with the intrapreneurial teams themselves, where attendees are the judges. Cognitive Build unleashed creativity and innovation that exceeded all expectations. Come experience it, and discover how to ignite innovation within your enterprise.
Optimizing Online Advertising With Data Science
Tuesday, 3:00 PM – 3:45 PM | Jasmine C | Session ID: 4026A
Optimizing online display advertising is a complicated task that often requires a combination of domain knowledge and intuition on the part of a marketer. But with so much advertising occurring within an algorithmic marketplace, at large scale, and under deadline, getting the most of your advertising dollars can be optimized with data sciences. In this talk, we delve into a custom data science solution for optimizing Facebook advertising campaigns, and how that solution ultimately saves time and boosts profits far beyond what intuition alone can achieve.
- Andrea Trevino, DataScience
Cognitive Advertising: How Watson is Fueling Creativity and Vision in the Advertising Industry
Wednesday, 4:00 PM – 4:45 PM | Islander I | Session ID: 3318A
Data-driven advertising is here to stay. Learn how Watson is being used in advertising to improve messaging and conversions. We’ll also explore how cognitive computing can be used in advertising, such as to generate creative ideas and copy, for image selection and to enhance filming. Discover the endless possibilities of improved advertising with Watson.
- Andrew Keegan, Team One
Supercharging Your Marketing Cloud with Predictive Customer Analytics
Thursday, 11:00 AM – 11:45 AM | Breakers K | Session ID: 1498A
Making relevant offers and other communications has become the lifeblood of an effective marketing and commerce strategy. Examining many dimensions of individuals and understanding what makes each customer unique, even predicting their behavior such as whether they will remain loyal, is the key to targeting the right customers with the right campaigns. Hear how marketing organizations can supercharge their marketing campaigns with the power of IBM Predictive Customer Analytics together with IBM Marketing Cloud—letting the power of analytics improve accuracy in targeting, drive higher retention rates and create happier and more profitable customers.
- Theresa Morelli, IBM
- David Pugh, IBM