Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form below or track us down at one of these great sessions that we will be attending.

Day 1 – Wednesday Oct 26th

Activating First Party Data At Scale – 9:00am

One of the cornerstones of the modern data driven marketer is the promise of seamlessly combining 1st party and 3rd party data to enable better targeting in programmatic media, as well as personalization across owned channels. In practice, this is still more of the exception rather than the rule. Yet there is tremendous value at stake for companies who leverage and activate their first party data to develop predictive models, look-a-like- models, enable personalization of creative and landing pages, offers and UX. In this workshop, learn how determined marketers overcome the non-trivial organizational challenges to operationalizing their data assets — multiple internal data owners, competing priorities, legacy systems, rigid data governance, lack of IT resources — to breakthrough and create competitive advantage through data activation.

  • Jason Heller, McKinsey, Global Lead, Digital Marketing Operations, McKinsey & Co.
  • John Nitti, Chief Media Officer, Verizon
  • Brian Hovis, Global Head of Digital Marketing, Citi, Global Consumer Marketing
  • Courtney Goldstein, VP Digital Marketing, Comcast

Programmatic Outstream – 9:45am

Outstream formats – what are they? How do you purchase them programatically? Teads’ Jim Daily will provide insights and examples of what differentiates programmatic outstream and how it relates to the evolution of programmatic buying as well as what is to come. Following, Jason Barnett will discuss the rise of programmatic outstream with top agency executives.

  • Jim Daily, President US & Canada, Teads
  • Jason Barnett, Head of Programmatic, Teads
  • Ruowen Liscio, VP Media Strategy, Mobext
  • Jon Mansell, VP, Marketplace Innovation, Magna Global
  • Carol Chung, Head of Programmatic for North America, DigitasLBi

Native Ads Best Practices For Mobile – 4:15pm

If implemented correctly, and best practices are followed, native ads on mobile in-app inventory can be lucrative for publishers and drive success for buyers. In this session, Casie Attardi (Director, Professional Services, MoPub at Twitter) will dive into technical and operational best practices for native ads on mobile for both publishers and buyers.

  • Casie Attardi, Director, Professional Services, MoPub at Twitter

Day 2 – Thursday Oct 27th

A Conversation With The New IBM – 4:15pm

Moving far beyond its days as a Jeopardy contestant and exhibiting some of the first strong examples of AI (Artificial Intelligence), IBM has tasked its well-known supercomputer with tackling the worlds of advertising and marketing. Bob Lord joined the the IBM team earlier this year as Chief Digital Officer and is bringing Watson to the marketplace. He’ll provide direction on where IBM and Watson are headed next in a conversation with AdExchanger’s Zach Rodgers.

  • Bob Lord, Chief Digital Officer, IBM
  • Moderator: Zach Rodgers, Executive Editor, AdExchanger

*For other sessions, click here

Everyone knows the best part of conferences is meeting new business partners. Send us a note below and let’s schedule time to talk while we’re in NYC.

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