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When you think of major shopping events, your mind may immediately go to Black Friday, Cyber Monday, Amazon Prime Day or the entire plot of the famous Oscar snubbed Jingle All the Way where Arnold Schwarzenegger spends his Christmas Eve sprinting through malls and fighting Sinbad over a toy robot. However! Did you know that back to school shopping is [...]

In Marketing and Advertising, we talk a lot about funnels. The Sales Funnel, the Marketing Funnel, the Lead Generation Funnel, the Purchase Funnel. There are several ways to refer to the process of moving a customer through the buyer’s journey, but the visualization is consistent – the upside-down triangle, broken out into stages. Typically, and at the highest level, these [...]

Let’s *handclap emoji* Talk *handclap emoji* Politics! *handclap emoji* …said no one ever. Alas, this article will not discuss political swing, but instead focus on the economics of campaign finance and the large opportunity of running said campaign on YouTube. There will be a massive election in just under 500 days (the 2020 Presidential Election) but the race is already [...]

John, Paul, Ringo and George. You may know them as the Beatles, arguably the biggest band of all time. It’s hard to properly evoke the magnitude of how large they were – let’s have the numbers speak for themselves. 25 #1 albums in the US 21 #1 singles in the US 1.6 billion singles sold in the US 177 million [...]

Two million people have unsubscribed from cable in the last six months. The cord cutting trend is even higher among young people. Only about half of millennials have a cable subscription, while 88% use at least one alternative service. While this shift away from cable is not great news for the grandchildren of baby boomers in Idaho who are going [...]

Regardless of who you are, where you live, or what you do for a living, high likelihood is that you are aware of the Cannes Film Festival. From the 20-minute standing ovations, the boos, the back room deals and the anointing of the season’s awards contenders, everyone from a top ranking Hollywood producer to teenager YouTube creator in North Dakota [...]