Pop quiz! What’s the second largest search engine on the internet? Bing Yahoo Baidu Ask Jeeves Trick Question! The answer is YouTube. With respect to many of the large players from the 90s, today over 2 billion people are searching YouTube’s extensive library for content each month, and this presents a massive opportunity for VuePlanner® [...]
One misnomer of creating effective online video is that the content needs to fit nicely in a 30-second box. What if a brand wants to create more compelling content to get their message across? Sometimes we have a lot to say! Good storytelling takes time. Don Draper didn’t let a :30-second cap stand in the [...]
“Conquesting.” If you work in advertising, you’re familiar. It’s not even actually a word (by dictionary standards, at least) but it’s a known strategy in our world, nonetheless; the positioning of your ads adjacent to content about a direct competitor. It’s a bit of a trojan horse effect. Someone that goes searching for content on [...]
You may have heard: cookies are dead. No, not delicious cookies like Girl Scout cookies or a soft snickerdoodle fresh from the oven; the internet tracking cookie is dead. Well, almost. But surely they will soon be a thing of the past--a relic technology from the age before increased privacy regulations. Problem: What are marketers [...]
