Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more revenue than ever before with insights that deliver the specific strategy for what will maximize the return. Enter data [...]
AS TV VIEWERS FLOCK TO DIGITAL, SO SHOULD ADVERTISERS Many Americans are cutting the cord, and plugging it back into other devices. The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57%, according to a new report from Leichtman Research Group. Networks are fending off [...]
Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to [...]
What is Outstream video? It's a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you'll learn about the two. We'll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no [...]
In the next couple of years, digital video is going to continue to grow—that’s a given. According to eMarketer, we’re looking at double-digit rates: it’s estimated that through 2020, U.S. digital video ad spending will continue to grow at a pace that exceeds TV advertising. By contrast, T.V. ad spending growth will be at rates [...]
A guy walks in to his doctor’s office and says, “Help, my brother thinks he’s a chicken.” The doctor replies, “Why don’t you turn him in?” The man replies, “Because I need the eggs.” This joke – which famously bookends Woody Allen’s Annie Hall as an encapsulation of our need for romantic love – is [...]
Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form [...]
Along with 20,000 fellow data enthusiasts, Giant Media is going to "Unleash the power of data, analytics and cognitive" at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend: The Cognitive [...]
Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. [...]
If you’re old enough to remember the early days of the commercial Internet, think back to what the advertising landscape looked like. In the late 1990s and early 2000s, ad units were limited to simple banners and animated graphics. Looking for a way to stand out and make an impression among audiences, marketers learned to [...]
