Advertisers Experiencing YouTube Success With VuePlanner
Giant Media’s transparent pre-buy YouTube advertising planning tool embraced by brands and agencies Just a few months after launching VuePlanner, Giant Media’s transparent pre-buy planning tool for brands and agencies advertising on YouTube, it’s experiencing success delivering context and brand suitability for marketers. “Our goal with VuePlanner is to provide the technology to plan YouTube campaigns beyond channels and traditional targeting [...]
The Giant Team Grows in NYC
Giant Media today announced the hiring of Michael Cortese as account executive expanding the team leading VuePlanner, the company’s transparent YouTube pre-buy planning tool for brands and agencies. In his new role, Cortese will support efforts to partner VuePlanner with agencies and brands who advertise on YouTube. VuePlanner provides transparency into where campaigns will appear on YouTube. Media planners curate [...]
LA Tech’s Got Talent
We are so excited to be sponsoring Laurel & Wolf’s event "LA Tech's Got Talent”! The night will be filled with musicians, dancers, magicians, singers, and celebrity judges, Pete Giovine, LP, & Dana Brunetti. The entire evening will benefit P.S. ARTS, an organization dedicated to providing arts education to underprivileged youth. Giant Media has participated in events benefiting P.S. Arts [...]
MMA Webinar- The Rise of Native Mobile Advertising
Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should [...]
Giant Media Goes Bowling
Giant Media had a blast last night bowling at Bowlmor in Santa Monica. Some of our Kansas City and Ft Myers team members visited our LA office this past week and joined us for a competitive and fun night of bowling. Some people tried bowling with their non-dominant hand, and others even bowled two lanes at once. We definitely have some [...]
Adweek Webinar – “Going Native: The Ins & Outs of Branded Content”
It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness. Join our founder, David Segura and RPA’s SVP, Director of [...]
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