Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy.
Join Giant Media Founder David Segura and the Mobile Marketing Association for a webinar exploring the latest in native mobile advertising on 4/30 at 11am PDT.
In it he’ll cover:
– How to implement a native strategy
– Deciding on the ideal content for a native ad
– The best ways to measure native content campaigns
– How to create a more optimal customer experience
This webinar is perfect for media and creative agencies, as well as Fortune 1000 or fast-growth brands.