It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness.
Join our founder, David Segura and RPA’s SVP, Director of Audience Strategy Mike Margolin in hosting an Adweek webinar entitled “Going Native: The Ins & Outs of Branded Content” on February 18th at 1pm.
They will be discussing:
- The types of content that work best across different channels
- Maximizing the impact of paid and earned native campaigns
- How to optimize native advertising for mobile
- Best practices being used by leading brands that have gone native