Giant Media is proud to announce the opening of its second Midwest sales office. Answering strong demand for its outstream video offering, Giant Media has physically expanded into Chicago, opening its fourth U.S. sales office in one of the largest ad markets in the country. “As outstream video advertising quickly becomes a fundamental strategy for agencies and [...]
It’s well known that the digital video ecosystem is undergoing explosive growth. The reason? Unlike the world of mass-market world of television, the digital ecosystem brings a new value proposition to the table: the ability to measure ROI with a high degree of precision. And with programmatic tech, advertisers can ensure they are reaching their [...]
As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting [...]
There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, [...]
John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow [...]
Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more [...]
People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to [...]
Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy [...]
