Branded Content

Giant Media uses Data Science to Better Understand Market

2019-04-23T17:25:32-06:00

Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more revenue than ever before with insights that deliver the specific strategy for what will maximize the return. Enter data [...]

Giant Media uses Data Science to Better Understand Market2019-04-23T17:25:32-06:00

Benefits of Outstream Video Advertising

2019-04-12T15:13:19-06:00

Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands [...]

Benefits of Outstream Video Advertising2019-04-12T15:13:19-06:00

Is Visual Storytelling Right for Your Brand?

2019-04-12T15:29:57-06:00

There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, [...]

Is Visual Storytelling Right for Your Brand?2019-04-12T15:29:57-06:00

In Full Disclosure: Why We Love Transparency in Native Advertising

2019-04-12T15:31:18-06:00

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to [...]

In Full Disclosure: Why We Love Transparency in Native Advertising2019-04-12T15:31:18-06:00

3 Dimensions of a Strong Cross-Platform Native Video Strategy

2019-04-12T15:31:42-06:00

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need [...]

3 Dimensions of a Strong Cross-Platform Native Video Strategy2019-04-12T15:31:42-06:00