Blog

Giant Media uses Data Science to Better Understand Market

2019-04-23T17:25:32-06:00

Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more revenue than ever before with insights that deliver the specific strategy for what will maximize the return. Enter data [...]

Giant Media uses Data Science to Better Understand Market2019-04-23T17:25:32-06:00

Appearing in the wrong place at the wrong time.

2019-04-12T15:10:44-06:00

ARE YOUR BRANDS SAFE? AT&T, Verizon, Johnson & Johnson, and many other major U.S. brands and advertisers are pulling hundreds of millions of dollars in business from Google and its video service YouTube. These brands were notified that their ads appeared alongside offensive or extremist content – such as videos by white supremacists or hate [...]

Appearing in the wrong place at the wrong time.2019-04-12T15:10:44-06:00

Is Digital the New Traditional?

2019-04-12T15:11:45-06:00

AS TV VIEWERS FLOCK TO DIGITAL, SO SHOULD ADVERTISERS Many Americans are cutting the cord, and plugging it back into other devices. The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57%, according to a new report from Leichtman Research Group. Networks are fending off [...]

Is Digital the New Traditional?2019-04-12T15:11:45-06:00

Benefits of Outstream Video Advertising

2019-04-12T15:13:19-06:00

Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands [...]

Benefits of Outstream Video Advertising2019-04-12T15:13:19-06:00

The best influence?

2019-04-12T15:13:53-06:00

Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to [...]

The best influence?2019-04-12T15:13:53-06:00

What is Outstream Video?

2019-04-12T15:14:47-06:00

What is Outstream video? It's a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you'll learn about the two. We'll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no [...]

What is Outstream Video?2019-04-12T15:14:47-06:00

The Future of Video Advertising in 3 Simple Trends

2019-04-12T15:16:18-06:00

In the next couple of years, digital video is going to continue to grow—that’s a given. According to eMarketer, we’re looking at double-digit rates: it’s estimated that through 2020, U.S. digital video ad spending will continue to grow at a pace that exceeds TV advertising. By contrast, T.V. ad spending growth will be at rates [...]

The Future of Video Advertising in 3 Simple Trends2019-04-12T15:16:18-06:00

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

2019-04-12T15:17:07-06:00

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson [...]

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform2019-04-12T15:17:07-06:00

In Digital Advertising, You Get What You Pay For

2019-04-12T15:17:53-06:00

A guy walks in to his doctor’s office and says, “Help, my brother thinks he’s a chicken.” The doctor replies, “Why don’t you turn him in?” The man replies, “Because I need the eggs.” This joke – which famously bookends Woody Allen’s Annie Hall as an encapsulation of our need for romantic love – is [...]

In Digital Advertising, You Get What You Pay For2019-04-12T15:17:53-06:00

Meet Us at Programmatic.io in NYC? Here’s How

2019-04-12T15:19:36-06:00

Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form [...]

Meet Us at Programmatic.io in NYC? Here’s How2019-04-12T15:19:36-06:00