Close

Contact Us

Provide your information and we’ll get in touch.

Posts tagged in Branded Content Archives - Giant Media

Giant Media uses Data Science to Better Understand Market

April 11, 2017

Excerpt from Forbes Article published on April 7, about data science and how it benefits publishers and brands: Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more […]

Read More

Benefits of Outstream Video Advertising

February 16, 2017

Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands […]

Read More

Is Visual Storytelling Right for Your Brand?

May 20, 2016

There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, […]

Read More

FTC and Native Advertising

In Full Disclosure: Why We Love Transparency in Native Advertising

April 7, 2016

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to […]

Read More

3 Dimensions of a Strong Cross-Platform Native Video Strategy

March 31, 2016

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need […]

Read More