Content Marketing

Benefits of Outstream Video Advertising


Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands [...]

Benefits of Outstream Video Advertising2019-04-12T15:13:19-06:00

The best influence?


Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to [...]

The best influence?2019-04-12T15:13:53-06:00

4 Reasons Why Outstream Outshines Pre-roll


Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: [...]

4 Reasons Why Outstream Outshines Pre-roll2019-04-12T15:25:15-06:00

Is Visual Storytelling Right for Your Brand?


There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, [...]

Is Visual Storytelling Right for Your Brand?2019-04-12T15:29:57-06:00

3 Dimensions of a Strong Cross-Platform Native Video Strategy


One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need [...]

3 Dimensions of a Strong Cross-Platform Native Video Strategy2019-04-12T15:31:42-06:00

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?


Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy [...]

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?2019-04-12T15:32:06-06:00