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Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why

2019-04-12T15:26:47-06:00

As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting [...]

Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why2019-04-12T15:26:47-06:00

Is Visual Storytelling Right for Your Brand?

2019-04-12T15:29:57-06:00

There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, [...]

Is Visual Storytelling Right for Your Brand?2019-04-12T15:29:57-06:00

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media

2019-04-12T15:30:28-06:00

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow [...]

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media2019-04-12T15:30:28-06:00

The Best KPIs for Measuring Native Video Engagement

2019-04-12T15:30:55-06:00

Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more [...]

The Best KPIs for Measuring Native Video Engagement2019-04-12T15:30:55-06:00

In Full Disclosure: Why We Love Transparency in Native Advertising

2019-04-12T15:31:18-06:00

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to [...]

In Full Disclosure: Why We Love Transparency in Native Advertising2019-04-12T15:31:18-06:00

3 Dimensions of a Strong Cross-Platform Native Video Strategy

2019-04-12T15:31:42-06:00

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need [...]

3 Dimensions of a Strong Cross-Platform Native Video Strategy2019-04-12T15:31:42-06:00

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?

2019-04-12T15:32:06-06:00

Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy [...]

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?2019-04-12T15:32:06-06:00

Why Brands Should Take Risks With Sponsored Content

2019-04-12T15:32:41-06:00

We are no longer in an era where the value of content for brands is questionable. The need is so great that every big digital publisher has its own team or partnership dedicated to creating it. The question isn’t whether brands need content; these days, the more important question is, How does that content rise [...]

Why Brands Should Take Risks With Sponsored Content2019-04-12T15:32:41-06:00

The 3 Biggest Untapped Opportunities in Native Video Advertising

2019-04-12T15:33:02-06:00

Native video ads are becoming a core strategy for brands and publishers across the board, and the reason why is self-evident: storytelling, in all forms, is a powerful way to build authentic human connections. Thanks to emerging syndication, video seeding, and targeting technologies, the native video space is booming. What was previously impossible to balance—a [...]

The 3 Biggest Untapped Opportunities in Native Video Advertising2019-04-12T15:33:02-06:00

Native Ads Becoming Core Strategy

2019-04-12T15:33:33-06:00

“We’ve been tracking a shift in ad-buying behavior where native advertising is moving from an experimental strategy to more of a core strategy,” Giant Media’s VP of Operations Ben Arnold said. “It’s clear that the brands that have tried native advertising were pleased with the results, which is why they’re increasing their spends, and this [...]

Native Ads Becoming Core Strategy2019-04-12T15:33:33-06:00