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Posts tagged in JOHN COBB Archives - Giant Media

Giant Media uses Data Science to Better Understand Market

April 11, 2017

Excerpt from Forbes Article published on April 7, about data science and how it benefits publishers and brands: Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more […]

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Giant Media Partners with LiveRamp to Enhance Technology Platform

January 10, 2017

Giant Media, a leader in outstream video and native advertising solutions, today announced an official partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. Through the partnership, Giant Media can integrate third-party data distributed via LiveRamp into Giant’s advanced targeting platform, significantly enhancing its ability to successfully reach the right audiences […]

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IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

November 16, 2016

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson […]

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Outstream Leader, Giant Media, Adds Another Industry Veteran to Sales Team

August 31, 2016

Superior video advertising company, Giant Media, today announced the addition of digital advertising veteran, Andrew Klopp, to its outstream video and native advertising sales team. Giant continues to support its impressive growth by adding seasoned sales talent to meet strong demand in the largest advertising markets across the country. “I’m excited to join the growing […]

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Growing Outstream

Giant Media Meets Outstream Demand by Opening Chicago Office

June 28, 2016

Giant Media is proud to announce the opening of its second Midwest sales office. Answering strong demand for its outstream video offering, Giant Media has physically expanded into Chicago, opening its fourth U.S. sales office in one of the largest ad markets in the country. “As outstream video advertising quickly becomes a fundamental strategy for agencies and […]

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Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media

May 4, 2016

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow […]

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