ARE YOUR BRANDS SAFE? AT&T, Verizon, Johnson & Johnson, and many other major U.S. brands and advertisers are pulling hundreds of millions of dollars in business from Google and its video service YouTube. These brands were notified that their ads appeared alongside offensive or extremist content – such as videos by white supremacists or hate [...]
Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson [...]
Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form [...]
