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Uncategorized Archives - Giant Media Posts

Announcing our Upcoming Webinar in Partnership with Adweek

September 25, 2018

Join us on October 9th as we host a webinar with Adweek! Our very own, Bruce Budkofsky, VP, partnerships at Giant Media and leading efforts with VuePlanner, our pre-buy planning tool for YouTube, will be leading the webinar entitled: Maximize Your YouTube Advertising: Better Planning Improves ROI Advertisers are expected to spend just shy of […]

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WHEN PROGRAMMATIC BECOMES PROBLEMATIC

May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

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FTC and Native Advertising

In Full Disclosure: Why We Love Transparency in Native Advertising

April 7, 2016

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to […]

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