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Uncategorized Archives - Giant Media Posts

Announcing our Upcoming Webinar in Partnership with Adweek

September 25, 2018

Join us on October 9th as we host a webinar with Adweek! Our very own, Bruce Budkofsky, VP, partnerships at Giant Media and leading efforts with VuePlanner, our pre-buy planning tool for YouTube, will be leading the webinar entitled: Maximize Your YouTube Advertising: Better Planning Improves ROI Advertisers are expected to spend just shy of […]

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May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

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FTC and Native Advertising

In Full Disclosure: Why We Love Transparency in Native Advertising

April 7, 2016

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to […]

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