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Uncategorized Archives - Giant Media Posts

Advertisers Experiencing YouTube Success With VuePlanner

November 29, 2018

Giant Media’s transparent pre-buy YouTube advertising planning tool embraced by brands and agencies LOS ANGELES – Nov. 29, 2018 – Just a few months after launching VuePlanner, Giant Media’s transparent pre-buy planning tool for brands and agencies advertising on YouTube, it’s experiencing success delivering context and brand suitability for marketers. “Our goal with VuePlanner is […]

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The Giant Team Grows in NYC

October 24, 2018

Giant Media today announced the hiring of Michael Cortese as account executive expanding the team leading VuePlanner, the company’s transparent YouTube pre-buy planning tool for brands and agencies. In his new role, Cortese will support efforts to partner VuePlanner with agencies and brands who advertise on YouTube. VuePlanner provides transparency into where campaigns will appear […]

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Announcing our Upcoming Webinar in Partnership with Adweek

September 25, 2018

Join us on October 9th as we host a webinar with Adweek! Our very own, Bruce Budkofsky, VP, partnerships at Giant Media and leading efforts with VuePlanner, our pre-buy planning tool for YouTube, will be leading the webinar entitled: Maximize Your YouTube Advertising: Better Planning Improves ROI Advertisers are expected to spend just shy of […]

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WHEN PROGRAMMATIC BECOMES PROBLEMATIC

May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

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FTC and Native Advertising

In Full Disclosure: Why We Love Transparency in Native Advertising

April 7, 2016

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to […]

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