SPORTS APPAREL BRAND
Business Challenge
A sports apparel brand was looking for ways to align with appropriate and relevant content across YouTube after instances of ads running against undesirable content. This had been a challenge over the past year, so they came to VuePlanner with the opportunity to provide contextually relevant content alignment for their Q4 2018 YouTube buys.
Solution
After months of not advertising on YouTube, the brand’s media team implemented VuePlanner’s transparent pre-buy planning technology
Through VuePlanner, the brand was able to identify contextually-relevant, brand-suitable YouTube content for its campaigns
The VuePlanner algorithms did the heavy lifting to curate the perfect content collections for the brand’s digital video campaign by reviewing individual videos pre-bid, pre-buy and pre-delivery
Results
50%
Lower than anticipated CPV
100%
Lower than anticipated CPV
46%
higher VTR than industry benchmarks
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