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3 Simple Ways to Build Your Audience Targeting Strategy
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3 Simple Ways to Build Your Audience Targeting Strategy

Claude Aldridge2019-04-12T15:21:23-05:00

Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. [...]

3 Simple Ways to Build Your Audience Targeting StrategyClaude Aldridge2019-04-12T15:21:23-05:00

What Exactly Is Outstream?
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What Exactly Is Outstream?

Ritika Puri2019-04-12T15:24:57-05:00

The digital advertising industry is one driven by jargon. We all seem to speak a secret language that outsiders can’t understand. The challenge, however, is that the marketing landscape is evolving really, really quickly. Given the speed at which companies in that ad industry are changing, it’s important that we take a step back and [...]

What Exactly Is Outstream?Ritika Puri2019-04-12T15:24:57-05:00