Cognitive Advertising

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

2019-04-12T15:17:07-05:00

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson [...]

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform2019-04-12T15:17:07-05:00