Monthly Archives: November 2016

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform
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IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

Claude Aldridge2019-04-12T15:17:07-05:00

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson [...]

IBM Watson Now Powering Giant Media’s Outstream Targeting PlatformClaude Aldridge2019-04-12T15:17:07-05:00

In Digital Advertising, You Get What You Pay For
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In Digital Advertising, You Get What You Pay For

Todd Wasserman2019-04-12T15:17:53-05:00

A guy walks in to his doctor’s office and says, “Help, my brother thinks he’s a chicken.” The doctor replies, “Why don’t you turn him in?” The man replies, “Because I need the eggs.” This joke – which famously bookends Woody Allen’s Annie Hall as an encapsulation of our need for romantic love – is [...]

In Digital Advertising, You Get What You Pay ForTodd Wasserman2019-04-12T15:17:53-05:00