One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need [...]
Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy [...]
We are no longer in an era where the value of content for brands is questionable. The need is so great that every big digital publisher has its own team or partnership dedicated to creating it. The question isn’t whether brands need content; these days, the more important question is, How does that content rise [...]
