Posts tagged in FTC Archives - Giant Media

Why Smaller Influencers Are Better Than Big Ones

September 8, 2016

There are many instances in digital advertising in which quantity trumps quality. With a click-through-rate of 0.1% for instance, it makes sense to run thousands of banner ads rather than one. On the other hand, you generally don’t magnify the effect of influencer marketing by finding an influencer with a large following. In many cases, […]

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FTC and Native Advertising

In Full Disclosure: Why We Love Transparency in Native Advertising

April 7, 2016

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to […]

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