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Posts tagged in Cognitive Advertising Archives - Giant Media

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

November 16, 2016

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media‚Äôs targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson […]

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