This Policy may change from time to time. Please check back frequently to be notified of any updates to this Policy.
Collection of Information
What information we collect and how we collect it.
1.1. User Information. Giant Media collects information from you when you voluntarily provide it to Giant Media or one of its third party partners, through websites (owned and operated by Giant Media or a third party); social networking, mobile, gaming and other applications providers; and other means (together, these sources are referenced hereafter as “Publishers”), or by others means of online or offline surveys, order forms, registration pages, or comment pages operated by third parties (collectively, a “User Form”). In a User Form, or through your interaction with advertisements, Giant Media or a third party may collect information about you such as your name, email address, street address, zip code, telephone numbers, birth date, gender, third party website user name(s), salary range, education and marital status, occupation, employment information, profile photograph or other information available to the public on your social media page(s), and personal and online interests, with or without the offering of incentives to you in exchange for such information (together, “User Information”). Completing the User Form is voluntary and you are under no obligation to provide User Information. Information about business partners of Giant Media, including Publishers and advertisers, may be collected through various means in the course of conducting business operations, such as through agreements entered into by the party and by emails exchanged with those partners (all such information being “Business Information”).
1.2 Vendor List Information. Giant Media may obtain or purchase information about you after you provide information to a third party and you permit that party (the “Seller”) to share the information, which Giant Media subsequently purchases, licenses, or otherwise lawfully acquires. Such information may include, but is not limited to, your name, street address, zip code, telephone numbers, birth date, gender, third party website user name(s), salary range, education, marital status, occupation, industry of employment, personal and online interests, and other information which you provided to the Seller (together, “Vendor List Information”). When acquiring Vendor List Information, Giant Media requires assurances from the Seller that the Seller has a right to transfer the Vendor List Information to Giant Media and that Giant Media may lawfully use the Vendor List Information for advertising and other lawful purposes.
1.3 User Behaviors Collected with Cookies, Web Beacons, Pixels, and Other Information. Giant Media uses cookie and web beacon technology to associate certain Internet-related information about you, such as your Internet Protocol address and what Web browser you are using, with certain of your online behaviors, such as opening or clicking on a particular online advertisement. Additionally, Giant Media may use other new and evolving sources of information and information gathering in the future as they become available (together, “Technology Information”).
(b) Web beacons. A web beacon is programming code used to display an image on a web page and can also transfer an individual’s user identification to a database and associate the individual with previously acquired information about the individual. Web beacons enable Giant Media and its third party partners to track certain Web sites you visit or advertisements you view online across different Web sites over time. Web beacons help determine products or services in which you may be interested and help track online behaviors for marketing purposes. More information about web beacons is available at http://www.webopedia.com/TERM/W/Web_beacon.html.
(c) Pixels. A tracking “pixel” is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and allows for the collection of information regarding the use of the web page that contains the tracking pixel. Giant Media uses third party ad servers (e.g., DFA, MediaMind, Atlas) to support tracking pixels and cookies.
(d) Where Technology Information is Collected. Technology Information is collected directly from Giant Media advertisements or indirectly through Publishers that Giant Media contracts with to display advertisements. Such advertisements will usually be displayed within one of the following advertising vehicles:
Websites. Giant Media may set a cookie on your computer when you view advertisements delivered on Publisher websites. After a cookie is set, Giant Media may track how you interact with the advertisement, the Publisher website, and other websites over time (for example, registering, purchasing, browsing, etc.).
Software Programs. Similar to Websites, Giant Media displays banner advertisements in software programs that you may use.
Email Databases. Giant Media and/or its partners may track your interaction with email advertisements sent to you (for example, by setting a cookie on your computer) on behalf of Publishers, advertisers or partner websites (for example, when you register, purchase, or browse in response to such email).
1.4 Outside Information. Giant Media may lawfully receive, lease, or purchase information about you from third parties, such as information located in public databases (“Outside Information”).
1.5 No Information Collected from Minors. MINORS UNDER THE AGE OF 18 SHOULD NOT PROVIDE ANY PERSONAL INFORMATION, INCLUDING THEIR EMAIL ADDRESS, TO GIANT MEDIA. If Giant Media is notified it has personal information about a minor under the age of 18, that information will be promptly deleted from our database.
1.6 Individual Information. As used herein, Individual Information means User Information, Vendor List Information, Technology Information, Outside Information, and any other information Giant Media lawfully obtains about you.
Use of Information and User Data
How we use and share the information we collect.
2.1 Discretion to Use Information. Information voluntarily provided to Giant Media or lawfully obtained by Giant Media is the property of Giant Media and may be used by Giant Media for any lawful purpose, including the sale, lease or transfer of the information to Publishers, advertisers and data aggregators, for marketing purposes. If you wish to end your email subscription with us or one of our Publishers, you may follow the instructions at the end of each email message to unsubscribe or follow the instructions detailed at Section 4 below.
2.2 Targeted Advertising and Information. Giant Media uses Individual Information to target advertising and other information, such as business, weather, entertainment, sports and general news alerts, videos, and similar information, more effectively. When an individual is online, Giant Media uses Technology Information to associate an individual with their Individual Information and Giant Media attempts to show information and advertising for products and services to which the person may respond. Giant Media may use data collected from a response to one type of advertising or information for targeting advertisements or other information through a different venue. For example, Giant Media may notice that you responded to a golf video and use that response to deliver a golf-related advertisement and other information to you.
2.3 Legal Process. Giant Media may disclose Individual Information to respond to subpoenas, court orders and other legal process as required by law.
2.4 Summary Data. Giant Media may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.
2.5 Business Transition. Giant Media may transfer all or part of your Individual Information as part of a business transition such as a merger, acquisition, or asset sale.
How we store and protect the information we receive.
2.6 Storage of Individual Information. Giant Media stores Individual Information in a database on computers owned, leased, or licensed by Giant Media; the information is maintained and stored in encrypted form. In addition, Giant Media’s computers have security measures, such as a firewall, to protect against the loss, misuse, and alteration of the information under Giant Media’s control. Giant Media also maintains physical and procedural safeguards to protect Individual Information. Notwithstanding such measures, Giant Media cannot guarantee that its security measures will prevent these computers from being illegally accessed and the Individual Information on them stolen or altered.
Privacy Practices of Third Parties.
3.1 Advertiser cookies and web beacons. Publishers who place advertisements on the Internet may use their own cookies, web beacons and other technology to collect information about you. Giant Media does not control Publishers’ use of such technology. Giant Media may place cookies of its Publishers or advertisers who are under contract with Giant Media, on your computer. These cookies may be placed at the time you open and/or click on an advertisement. This Policy does not apply to the practices of Publishers or other companies that Giant Media does not own or control or to people that Giant Media does not employ or manage.
3.2 Links. The Publishers’ Websites and any email messages transmitted by Giant Media on its own behalf or on behalf of Publishers may contain hypertext links to the Websites of third parties. Giant Media is not responsible for the privacy practices or the content of such other Websites.
3.3 Affiliated Companies that are not Publishers. Giant Media may disclose or transfer Individual Information to affiliated entities, parent companies, or subsidiaries Giant Media’s discretion.
How You May Exercise Your Privacy Rights.
4.1 Websites. To prevent the display of Publisher or Giant Media advertising on a Website, for example, video advertisements, do not visit the Website. To only prevent Giant Media from tracking your behavior on a Website, turn off cookies from that Website and do not click on or interact with any advertisements. Giant Media does not have a mechanism or process to respond to any “do not track” signals which a web browser may send or receive.
4.4 Cookies. Check instructions about your web browser to learn how to prevent placement of, or how to remove, cookies placed on your computer by Giant Media.
Additional resources and contact information.
For more information about protecting your privacy, you may wish to visit http://www.netcoalition.com and http://www.privacyalliance.org. Giant Media reserves the right to update this Policy at any time by republishing it to this Website with a new effective date. If you have questions about this Policy and your rights under this policy, or if you would like access to personal information we may have about you in our files, to correct, update, or to have us delete it, or would like to notify us of your choice to opt out of the sharing of any of your personal information, please contact us at privacy at adknowledge.com or write to us at the address below. Please note that, notwithstanding any requests otherwise, Business Information may be retained by us as necessary for business or legal purposes.
Giant Media Corp.
4600 Madison, 10th Floor
Kansas City, MO 64112