What is Outstream video? It's a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you'll learn about the two. We'll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no [...]
The digital advertising industry is one driven by jargon. We all seem to speak a secret language that outsiders can’t understand. The challenge, however, is that the marketing landscape is evolving really, really quickly. Given the speed at which companies in that ad industry are changing, it’s important that we take a step back and [...]
Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: [...]
