Lord & Taylor

Why Smaller Influencers Are Better Than Big Ones

2019-04-12T15:23:45-05:00

There are many instances in digital advertising in which quantity trumps quality. With a click-through-rate of 0.1% for instance, it makes sense to run thousands of banner ads rather than one. On the other hand, you generally don’t magnify the effect of influencer marketing by finding an influencer with a large following. In many cases, [...]

Why Smaller Influencers Are Better Than Big Ones2019-04-12T15:23:45-05:00