Monthly Archives: September 2016

3 Pitfalls to Avoid When Planning Your Outstream Campaign
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3 Pitfalls to Avoid When Planning Your Outstream Campaign

Ritika Puri2019-04-12T15:21:52-05:00

If you’re old enough to remember the early days of the commercial Internet, think back to what the advertising landscape looked like. In the late 1990s and early 2000s, ad units were limited to simple banners and animated graphics. Looking for a way to stand out and make an impression among audiences, marketers learned to [...]

3 Pitfalls to Avoid When Planning Your Outstream CampaignRitika Puri2019-04-12T15:21:52-05:00

Why Smaller Influencers Are Better Than Big Ones
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Why Smaller Influencers Are Better Than Big Ones

Todd Wasserman2019-04-12T15:23:45-05:00

There are many instances in digital advertising in which quantity trumps quality. With a click-through-rate of 0.1% for instance, it makes sense to run thousands of banner ads rather than one. On the other hand, you generally don’t magnify the effect of influencer marketing by finding an influencer with a large following. In many cases, [...]

Why Smaller Influencers Are Better Than Big OnesTodd Wasserman2019-04-12T15:23:45-05:00