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Posts tagged in video KPIs Archives - Giant Media

Building an Outstream Video Campaign? Know These 3 Stats

June 16, 2016

It’s well known that the digital video ecosystem is undergoing explosive growth. The reason? Unlike the world of mass-market world of television, the digital ecosystem brings a new value proposition to the table: the ability to measure ROI with a high degree of precision. And with programmatic tech, advertisers can ensure they are reaching their […]

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The Best KPIs for Measuring Native Video Engagement

April 27, 2016

Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more […]

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