social media

The best influence?
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The best influence?

Casey Lee2019-04-12T15:13:53-05:00

Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to [...]

The best influence?Casey Lee2019-04-12T15:13:53-05:00

What Exactly Is Outstream?
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What Exactly Is Outstream?

Ritika Puri2019-04-12T15:24:57-05:00

The digital advertising industry is one driven by jargon. We all seem to speak a secret language that outsiders can’t understand. The challenge, however, is that the marketing landscape is evolving really, really quickly. Given the speed at which companies in that ad industry are changing, it’s important that we take a step back and [...]

What Exactly Is Outstream?Ritika Puri2019-04-12T15:24:57-05:00