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Posts tagged in social influencer Archives - Giant Media

The best influence?

February 13, 2017

Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to […]

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