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Posts tagged in Native Archives - Giant Media

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4 Reasons Why Outstream Outshines Pre-roll

July 21, 2016

Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: […]

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Ad Blocking: the Arch Nemesis of Advertising—Or Is It?

March 17, 2016

Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy […]

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