Media Buying

Why Programmatic is Eating the Ad World
Gallery

Why Programmatic is Eating the Ad World

Todd Wasserman2019-04-12T15:24:36-05:00

There are some things that humans do better than machines. Finding creative solutions to problems, making unusual mental connections and offering deep empathy come to mind. Then there are things like buying and selling media, where computers do a much better job than humans. That explains the rise of programmatic advertising over the past few years. [...]

Why Programmatic is Eating the Ad WorldTodd Wasserman2019-04-12T15:24:36-05:00

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?
Gallery

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?

Ritika Puri2019-04-12T15:32:06-05:00

Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy [...]

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?Ritika Puri2019-04-12T15:32:06-05:00