Close

Contact Us

Provide your information and we’ll get in touch.

Posts tagged in Media Buying Archives - Giant Media

Programmatic Ad Image with Robot

Why Programmatic is Eating the Ad World

August 4, 2016

There are some things that humans do better than machines. Finding creative solutions to problems, making unusual mental connections and offering deep empathy come to mind.  Then there are things like buying and selling media, where computers do a much better job than humans.  That explains the rise of programmatic advertising over the past few years. […]

Read More

Ad Blocking: the Arch Nemesis of Advertising—Or Is It?

March 17, 2016

Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy […]

Read More