February 12, 2015
It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness.
Join our founder, David Segura and RPA’s SVP, Director of Audience Strategy Mike Margolin in hosting an Adweek webinar entitled “Going Native: The Ins & Outs of Branded Content” on February 18th at 1pm.
They will be discussing: