Viewability

3 Pitfalls to Avoid When Planning Your Outstream Campaign

2019-04-12T15:21:52-06:00

If you’re old enough to remember the early days of the commercial Internet, think back to what the advertising landscape looked like. In the late 1990s and early 2000s, ad units were limited to simple banners and animated graphics. Looking for a way to stand out and make an impression among audiences, marketers learned to [...]

3 Pitfalls to Avoid When Planning Your Outstream Campaign2019-04-12T15:21:52-06:00

4 Reasons Why Outstream Outshines Pre-roll

2019-04-12T15:25:15-06:00

Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: [...]

4 Reasons Why Outstream Outshines Pre-roll2019-04-12T15:25:15-06:00

The Best KPIs for Measuring Native Video Engagement

2019-04-12T15:30:55-06:00

Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more [...]

The Best KPIs for Measuring Native Video Engagement2019-04-12T15:30:55-06:00